Expert Presentation and Media Training from an Insider
Every media interview or presentation is an opportunity to communicate a positive message about your company or brand.
With over ten years experience producing for ABC News (20/20, World News, Good Morning America), Naria Halliwell knows that well-crafted content, engaging presentation and understanding your audience are the keys to a successful media opportunity. Because Naria believes that content is the first and most important element of training, no two trainings are ever the same. There is no boilerplate. Every training is tailored to the opportunity, the client’s message and the audience.
Areas of Focus
Whether training clients for a specific media opportunity or general presentation enhancement, Naria takes her clients through several areas of focus to ensure they learn the skills of effective communication.
1. Identify the Goal
Whether you are promoting your brand, establishing yourself as an expert or managing a crisis, it's important to identify your goal before an opportunity.
2. understand the audience
Who are you trying to reach? Content needs to be tailored to the audience and their expectations (trade pub vs. NYT or client vs. lay audience).
3. craft the narrative
Content is more engaging and more easily consumed when shared in narrative form. Learn how to draw your audience in by using analogies, anecdotes and examples to create a feeling or simplify a complex idea.
4. Perfect the Presentation
The marriage of content and physical presentation is crucial for successful public speaking. Learn how to use your body language, energy level and voice to help tell your story and engage your audience.
5. On-Camera Practice
Put it all together with on-camera practice to mimic real-life media opportunities. Learn how to speak about your company/brand/work in colloquial language rather than business jargon and develop answers that reflect the content you want to share, not necessarily what was asked.